WORKS

NIGGER. TERRORIST. THIEF. FATTY

Even words can kill

Client: Gruppo Armando Testa

Date: 23/10/2014

Tag: PRINT, CSR-EDUCATIONAL

Nigger. Terrorist. Thief. Fatty. Four words, four insults that assault those who receive them as if they were a blow to their head. No matter if they are whispered or shouted, they can hurt people in more ways than expected. The campaign, developed as a multi subjects campaign, shows close ups of 4 typologies of people that are often subjected to insults, racial discrimination or prejudiced derision. Our aim was to  make people, especially the youth,  aware of discrimination and racism. 

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