Nigger. Terrorist. Thief. Fatty. Four words, four insults that assault those who receive them as if they were a blow to their head. No matter if they are whispered or shouted, they can hurt people in more ways than expected. The campaign, developed as a multi subjects campaign, shows close ups of 4 typologies of people that are often subjected to insults, racial discrimination or prejudiced derision. Our aim was to make people, especially the youth, aware of discrimination and racism.