WORKS

ESSELUNGA

Promotion on knives

Client: Esselunga

Date: 28/01/2015

Tag: BELOW THE LINE, OUT OF HOME, GDO, RETAIL & PROMOTION

One of Esselunga's most successful initiatives is back again this year. A collection with a  prestigious name like Zwilling, which offers a range of exclusive Five Star knives. No stickers to attach to a card, rather electronic stickers which are loaded directly onto your  Fidaty, loyalty card and which will appear on your cash receipt.
This prestigious line of knives is a collection to be "grabbed", and it strengthens the brand even more and consolidates the relationship with the consumer.
Elegance on the one side and irony on the other, are the ingredients of the communication campaign, which combines quality and freshness, which have always been part of the DNA of Esselunga, and which reinforce the identity even more.
The campaign is planned in outdoor, radio, POS and web.

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