Following on from its success over the last two years, the promotion “Se ami la convenienza vieni a fare il pieno” (If you love good value, then come and fill up) is running again from 11 September to 22 October. The support campaign features a strawberry, the iconic symbol for savings at Esselunga, getting into a petrol pump and then coming out again from the top of it. Planning for the campaign includes outdoor, press, radio. POS and web.
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