This year Esselunga's annual initiative for collecting points focuses on the home with a prestigious name Alessi, offering the series of DRESSED pots. This prestigious collection of pots/pans is ideal for cooking but also for serving. Gems in the kitchen which can at the same time turn into gems on the table. This is an opportunity to strengthen the brand image once again, and reaffirm the relationship with the consumer. The ingredients of the multi-subject Alessi campaign "The Kitchen Changes Face" are, on the one hand elegance, and on the other irony - along with quality and freshness they have always been part of the Esselunga DNA, and they reinforce its identity even more.