Esselunga is celebrating Christmas on TV with a super special presentation “mille volte Smart” (a thousand times Smart) to make an Esselunga Christmas a magical Christmas.
The ad opens with an amazing promotion which offers never before seen prizes: 1000 Smart ForFour Fìdaty which describe an unusual challenge between Father Christmas, with his reindeer pulling his sleigh, and a Smart in the snow.
The campaign confirms and highlights the values of warmth and closeness to clients which have always made the Esselunga communications stand out, and it is all accompanied by a "unique" sound track: a version of “Jinglebell Rock” sung by Mina.
The ad airs from 2nd December on all national networks and satellite channels and it will run in parallel also on radio, outdoor, cinema and points of sale.
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