After the great success of the playing cards, Esselunga has introduced a new collection of the DreamWorks characters, who have now become soft and friendly cuddly toys. This fantastic collection isn't dedicated just to kids. The 13 DreamWorks cuddly toys feature the stars of some of their most famous films Madagascar 3, Kung Fu Panda, Shrek and Megamind. This is a new opportunity to strengthen the brand image and consolidate their most important values, and continue to reaffirm the strong relationship with the customers. Irony and warmth are the ingredients of this multi-subject campaign and along with the assets of freshness and quality have always made Esselunga communication stand out.