WORKS

ESSELUNGA

50 years

Client: Esselunga

Date: 01/10/2007

Tag: OUT OF HOME, GDO, MEDIA STRATEGY

The 50th anniversary of Esselunga was the opportunity to study an integrated communication system with contests, promotions and corporate communication. Celebrating the brand, strengthening its positioning as leader and reference point for Italian mass market goods. The operation involved various media: static and dynamic outdoor, press, radio, point-of-sale materials and TV in the metro circuit.

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