WORKS

DUREX

How nice it is to make love

Client: Durex

Date: 06/02/2012

Tag: DIGITAL, COSMETICS & PHARMA, DIGITAL, SOCIAL & COMMUNITY

We created an application for Durex to mark the celebration of Valentine's Day: "Com'è bello far l'amore" ("How nice it is to make love"), the game lets users discover the ideal "tangle" for their friends. Every fan on the Durex Italy Facebook page who installs the application can choose two friends, and invite them to play to discover which of the "sensual" tangles available is the most suitable for them. The characters are two stylised condoms, symbolising a man and a woman. The 8 fun but never vulgar positions are real physical body tangles. Every position can be shared on your personal wall.