WORKS

DUREX

Little Devil

Client: Durex

Date: 06/02/2012

Tag: COMMERCIALS, COSMETICS & PHARMA, PRODUCT PLACEMENT

How could we promote "Little Devil", one of the sex toys created by Durex, without using an over provocative tone? For the dildo we thought about using the refrain from the 2012 film "Com'è bello far l'amore" ("How nice it is to make love"), which focuses on the theme of love within a couple, proposing Plot Placement activities in two of the funniest scenes of the film. The script is by Fausto Brizzi, one of the most highly rated directors of comedies in Italy.