WORKS

DREHER LEMON RADLER

IT'S TIME TO LEMON UP

Client: Heineken Italia - Moretti - Dreher

Date: 06/06/2013

Tag: COMMERCIALS, FOOD & BEVERAGE

Summer, beach, fun. This is the reference world for the new launch campaign for Dreher Lemon Radler, a brand from the Heineken group. What sums up summer better than the classic everyone's been involved to some extent, of stealing a kiss behind the beach chalets or on the promenade, by the side of the water or on a pier? That's how the claim 'è tempo di limonare' (it's time to lemon up) was created: an invitation to kiss, to savour that unstoppable sensation of well-being conveyed by the meeting of lips.