WORKS

DREHER LEMON RADLER

IT'S TIME TO LEMON UP

Client: Heineken Italia - Moretti - Dreher

Date: 06/06/2013

Tag: COMMERCIALS, FOOD & BEVERAGE

Summer, beach, fun. This is the reference world for the new launch campaign for Dreher Lemon Radler, a brand from the Heineken group. What sums up summer better than the classic everyone's been involved to some extent, of stealing a kiss behind the beach chalets or on the promenade, by the side of the water or on a pier? That's how the claim 'è tempo di limonare' (it's time to lemon up) was created: an invitation to kiss, to savour that unstoppable sensation of well-being conveyed by the meeting of lips.

Use of cookies

This Website uses technical cookies in order to make its services more efficient and easy to use. Furthermore, the Website can use third-party cookies that detect users' browsing data. By continuing to use our Website you acknowledge that you have read our cookie policy and you consent to use our cookies.