WORKS

DIVA INTERNATIONAL

Scaldì. Let's heat up ideas

Client: Diva International

Date: 09/01/2015

Tag: BELOW THE LINE, COSMETICS & PHARMA

You can feel the heat and see it too in the graphic design of the new Scaldi packaging, the self-heating pack, produced by the Italian company DIVA International.
The idea originates from a symbol with stylised waves of modulated colours which bring to mind the sensation of comforting heat escaping from the pack. Just like the logo with its softened shape and accompanied by an “S” which forms the outline of a flame.