WORKS

A new product for a new smile. Diva International, an Italian company in the personal care and household cleaning sector, has launched a new dental care product in mass-market outlets. It is a new and practical toothpick called HiDent. A new brand name, new logo packaging were all developed for the launch, with the idea of communicating the practicality of the product, but also the technological innovation of the flexible and sterile material used.