WORKS

DAIKIN

Nexura

Client: Daikin Italia

Date: 16/03/2011

Tag: DIGITAL, DIGITAL, SOCIAL & COMMUNITY, ENTERTAINMENT, PRODOTTI X CASA

An object of design first and then air-conditioner: that's the new Nexura from Daikin. So beautiful that it is selling "like hot cakes". An exceptional testimonial, magician Forest, launches a viral mini-series on the web which involves the users in an interactive challenge: find the new Nexura air-conditioner which is lost. Once they have seen the mini-episodes, users can join the investigation to find the culprit. Made by Bitmama.

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