WORKS

DAIKIN

Climatizz-Attore

Client: Daikin Italia

Date: 16/05/2009

Tag: CASE HISTORY, DIGITAL, SOCIAL & COMMUNITY, ENTERTAINMENT, PRODOTTI X CASA

An educational mini-site on the subject of air-conditioning was created for Daikin, the world leader for fixed air-conditioning systems. The tone is light and fun. The actor Paolo Migone plays the part of an air conditioner, installed on the wall who gives useful information about choosing household appliances and using them correctly. Migone dismisses some of the false myths about air-conditioners, with video-sketches, and he speaks about energy efficiency and paying attention to the environment and consumption. An overwhelming wave of comedy also available on youtube, facebook, myspace and delicious. Made by Bitmama.

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