WORKS

Cuki

Time to change dishes!

Client: Cuki Cofresco

Date: 29/03/2021

Tag: COMMERCIALS, DIGITAL, FOOD & BEVERAGE

“Time to change dishes!” Cuki launches their new aluminium plates on TV with Armando Testa.

A new TV campaign “It’s time to change plates!” has been created by Armando Testa to publicise an innovation in the world of disposable dishes – Cuki’s new aluminium plates. It focuses on how resistant and environmentally sustainable the new aluminium plates are.

The campaign airs from 28/3, with commercials in special positions, covering slots and programmes related to the communication target, paying particular attention to the central age groups (35-54 years). Planning by Media Italia and produced by Little Bull Studios.

On the topic of sustainability, even Slow Food has chosen Cuki because aluminium is a material that can be recycled an infinite number of times.

The launch of Cuki’s new line of aluminium plates is an important change in the world of disposable dishes: resistant, sustainable, recyclable, suitable for hot food or liquids foods – these are just some of the advantages.

In addition, aluminium is a safe and excellent material for storing and consuming food.

Use of cookies

This Website uses technical cookies in order to make its services more efficient and easy to use. Furthermore, the Website can use third-party cookies that detect users' browsing data. By continuing to use our Website you acknowledge that you have read our cookie policy and you consent to use our cookies.