There are no more secrets about how best to store veggies now thanks to the new Cuki campaign “Le tue stagioni in mani sicure” (Your seasons in safe hands),a creative reworking of the brand payoff“La tua cucina in mani sicure”. (Your kitchen in safe hands)
This multi-subject campaign starts off from the idea of seasonality and provides useful advice about storing vegetables showing how versatile the Cuki range of products is to preserve all types of food.
With just one click the user reaches Cukipedia– the dedicated section on the site Cuki.it – their digital encyclopaedia where you can find in-depth information about seasonal food and the best way to store it.
The campaign is part of a wider digital content strategy which uses mainly social media to focus on questions, interests and needs clients might have, while upholding the brand promise and promoting the use of high quality sustainable single-use products, combating food waste. So videos were also created giving information about how to use different products(How to Cuki),additional details about technical features (CukiLab),and special projects (Special Projects)which certify Cuki’s commitment to social responsibility in the area of the circular economy and environmental sustainability.
Thanks to the strategy and creativity from Armando Testa, the brand has become ever closer to its consumers on digital; and today the site Cuki.it (redesigned by the agency in June 2018) has become a sound reference for the digital eco-system of the Cuki Cofresco Group registering more than 13,000 users/month resulting form organic traffic.5