Citterio 1/10/2018 OOH, Digital, Print
CITTERIO. CELEBRATING GOODNESS SINCE 140 YEARS
Citterio celebrates 140 years of leadership with a new campaign signed by Armando Testa.
Creativity reinterprets with irony the most typical icon of anniversary: the lightly candle. But, instead to be on a birthday cake, the candle is settled on the top of a typical Milanese bread, filled up with the Milano Salami Original, the delicious recipe created by Giuseppe Citterio 140 years ago.