The new "explosive" campaign for Cuki Ultra Forza trays is over the top and ironic. It is made up of three films which, in 10 seconds and using the "stop motion" technique, show just how amazingly resistant and practical the trays are. In each subject we see a humorous and idealised version of a typical Italian recipe: the asparagus "au gratin” bring to mind some exploding sticks of dynamite, the baked lasagne looks like a building imploding in on itself, while the roast chicken with potatoes is described just like machine-gun fire.
