WORKS

CORRIERE DELLA SERA - ARMANDO TESTA

Social Advertising

Client: Rcs

Date: 11/10/2008

Tag: PRINT, CSR-EDUCATIONAL, SERVICES

Along with Corriere della Sera, which commissioned and published the ads, we created five different press campaigns which the agency offered free of charge over two years: on the occasion of the celebration of World Days dedicated to particular themes. The partners promoted and published campaigns to support the celebration and to show their own commitment in favour of the fight against AIDS, for the environment, to prevent accidents at work, road accidents and against drugs. The case study was included in a volume published by Franco Angeli: "Social Advertising", edited by E. Gabardi. The outdoor AIDS campaign was aired by an Italian local authority.