WORKS

CONBIPEL

Summer Collection

Client: Conbipel

Date: 23/04/2014

Tag: BELOW THE LINE, DIGITAL, FASHION & LUXURY

Conbipel communication campaign for the launch of its Summer collection, on air from 23rdApril on web and p.o.p. The new communication concept is intended to spread the values of Conbipel Club: a special loyalty program to enjoy unique advantages and discounts. The values are conveyed by means of a series of shots representing the "longest Italian promenade" and telling us about people of a country that want to get together and share. The ideal promenade is a path starting from Cinque Terre, going to Capri, as far as Eolie Islands. The shots are taken by Daniele Rossi.