WORKS

CHIQUITA

Bite out racism

Client: Chiquita

Date: 29/04/2014

Tag: DIGITAL, CSR-EDUCATIONAL, DIGITAL, SOCIAL & COMMUNITY, FOOD & BEVERAGE

Bite out racism - Say no to racism.
Chiquita and Armando Testa demonstrated their support for Dani Alves, the Barcelona football player who during the last league match picked up a banana thrown at him from the stands as a sign of defiance and he ate it with great naturalness and simplicity. A very significant and ironic gesture against racism, which has found acclaim and support worldwide. Chiquita and Armando Testa decided to share the operation with the hashtag #weareallmonkeys with the hope that the message can reach as far as possible.

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