WORKS

CHIQUITA

“Just Smile!” - USA

Client: Chiquita

Date: 05/10/2015

Tag: OUT OF HOME, FOOD & BEVERAGE, INT'L PROJECT

For the relaunch of Chiquita in the North American market we have created both a static and dynamic outdoor ad which will run in the main US cities.
The campaign will paint American streets Chiquita yellow and invite smiles all round, from New York to Los Angeles, from Miami to Chicago, Boston, Orlando and Atlanta. Because smiling is natural, just like a Chiquita.
The famous Miss Chiquita could not be missing from the ad and Armando Testa has redesigned this legendary brand character in a new 3D version.

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