WORKS

CHIQUITA INT'L

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Client: Chiquita

Date: 06/05/2013

Tag: OUT OF HOME, FOOD & BEVERAGE, INT'L PROJECT

Our new European outdoor for Chiquita has debuted in Finland. It was studied to express the brand love which has always made this legendary banana stand out. We created a strong signature image, in line with contemporary visual language: a symbol which conveys, in a simple and direct way, the universal appreciation of the millions of fans all over the world who love Chiquita. We have also included dynamic outdoor where the Chiquita thumb first of all gets peeled and then bitten into because some people just can't resist the temptation...