WORKS

We handled the advertising campaign for Italy for the launch of Despicable Me 2, the blockbuster from Universal, which has broken box office records all over the world. Chiquita is one of their global partners. The communication underlines the irrestible goodness of Chiquita bananas, the object desired by the Minions the super-friendly stars of the film, and launches the competition "Win a tropical holiday with Chiquita", with the top prize of a holiday in Bermuda and lot of other immediate prizes. The campaign ran on a range of media, including TV, web, cinema, press and point of sale materials.