WORKS

CHIQUITA

CHIQ shop

Client: Chiquita

Date: 19/10/2014

Tag: COMMERCIALS, FOOD & BEVERAGE, RETAIL & PROMOTION

Miss Chiquita is back on the scene in a new communication format created by  Armando Testa. In the two subjects of the campaign “Cercala nei negozi più CHIQ” (Look for her in the most CHIQ shops)  we see the iconic character in the midst of lots of Chiquita bananas  but she chances upon the wrong banana which ruins the whole show, proving how risky choosing the wrong banana can be. Indeed, not all bananas are the same: only Chiquita has a 10 plus taste.

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