Miss Chiquita returns to communication and as always she brings a breath of fun, vitality and colour – painting the city of Milan yellow with an outdoor campaign linked to the new concept of the CHIQ shops. Our Miss addresses consumers inviting them to ask themselves if their supermarket is really CHIQ. In fact, it is only in the most CHIQ ones that you can find all the goodness and freshness of Chiquita bananas.
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