Miss Chiquita is back on stage in a new communication concept created by Armando Testa. In the spot we see the iconic character come down by a spectacular staircase of bananas. Unexpectedly, a non-Chiquita banana ruins her entrance, making her stumble and demonstrating how easy it is to slip on the wrong banana. The spot introduces the theme of the "CHIQ" shops, later developed for a promotional initiative for consumers, linked to points of sale. Miss Chiquita is even more CHIQ.