Birra Messina Cristalli di Sale is not just a beer born in Sicily, it is a beer that has all the values that this land brings. With this campaign, we wanted to tell this richness in an emotional, credible and unique way, without explaining it. Because Sicily is pure emotion, it is poetry. You can feel Sicily.
An authentic fresco of Sicily and its inhabitants, told by a poem in Sicilian dialect, to express to the maximum the culture and the elegance of this timeless land, which, like our beer, has the power to awaken all the senses.