World Championship

Client: Heineken Italia - Moretti - Dreher

Date: 30/05/2014


On the occasion of the World Cup, Baffo Moretti decided to loose control and cheer with his fans. And he does so with the same gestures of some of the most loved and followed football champions. On TV, accompanied by the commentary of the famous sports announcer Compagnoni, he selects the malt, hops and taps the beer in a workmanlike manner, and then rejoices as if he had scored an important goal. And to celebrate the event, the classic label gives way to its beautiful celebrations for the duration of the World Championship.

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