WORKS

BIRRA MORETTI

Sofa

Client: Heineken Italia - Moretti - Dreher

Date: 24/04/2012

Tag: CASE HISTORY, DIGITAL, SOCIAL & COMMUNITY, ENTERTAINMENT, FOOD & BEVERAGE

The communication project "Divano" ("Sofa") created for Moretti Beer, covering TV, press and web, this year includes a first ever activity which exploits the twinning of fans of Naples and Genoa football teams. The result, thanks to an innovative gaming platform, is the most populated community in Italy. The site was produced to reinforce the link between Moretti and the world of football using a community with live virtual champions and challenges, after-match comments and negotiations on the transfer market. Made by Bitmama.

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