Rio 2014

Client: Heineken Italia - Moretti - Dreher

Date: 12/06/2014


The campaign was held to mark the kickoff of the 2014 Brazil World Cup. It was planned on a very special Gazzetta dello Sport: fully colored in blue from the first to the last page. 
A limited edition released only on the occasion of the World Cup inauguration. 
Although Birra Moretti wasn't a sponsor of the event,  they wanted to join the millions of fans ready to experience the thrills of the World Cup. To do that, it has decided to bring a symbol of Brazil in its own name, that has always been a symbol of sincerity, authenticity and sharing. 
Two symbols for all those who add the love of football to the love of good beer.

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