The campaign was held to mark the kickoff of the 2014 Brazil World Cup. It was planned on a very special Gazzetta dello Sport: fully colored in blue from the first to the last page.
A limited edition released only on the occasion of the World Cup inauguration.
Although Birra Moretti wasn't a sponsor of the event, they wanted to join the millions of fans ready to experience the thrills of the World Cup. To do that, it has decided to bring a symbol of Brazil in its own name, that has always been a symbol of sincerity, authenticity and sharing.
Two symbols for all those who add the love of football to the love of good beer.