WORKS

To launch the new Birra Moretti with 100% Italian lemons, our Mr Baffo has taken his beloved bike and set off to find the very best lemons to the notes of a classic Italian song which has been specially reworked for the occasion. He is directed in this new adventure by Rocco Papaleo, who is making his debut behind the camera for a ad. The result? A blend of warmth, colours and epic cycle rides and a drink which will leave its mark.