WORKS

BACI PERUGINA

Golden Lion Award at Cannes Advertising Festival

Client: Baci Perugina

Date: 25/09/2009

Tag: CASE HISTORY, DIGITAL, SOCIAL & COMMUNITY, FOOD & BEVERAGE

Golden Lion Award at Cannes Advertising Festival in the Mixed Media category. We created a viral campaign to celebrate Valentine's Day, telling a love story on facebook and youtube in which the public were actively involved. Giovanni, a shy young guy who is secretly in love with his neighbour, asks the web to help him finally manage to admit his feelings. Only if he receives 50,000 emails in support will Gaia, his neighbour reward him with a kiss. Baci Perugina ("bacio" in Italian means a kiss) backs his cause and thanks to intense dialogue between the brand and consumers, in a mere ten days more than 150,000 visitors register on the Baci Perugina site, with more than 26,000 contacts on youtube. Giovanni receives over 50,000 emails, enough to crown his dreams for love. Made by Bitmama.