WORKS

Armani Sì

Eau De Parfum Intense

Client: Giorgio Armani

Date: 27/11/2023

Tag: DIGITAL, PRINT, FASHION & LUXURY, INT'L PROJECT

The new global ADV campaign celebrates the 10th anniversary of Sì, the iconic women's fragrance from the luxury brand Armani Beauty. The spot features for the first time an ensemble of female figures, in which the two absolute protagonists stand out: Cate Blanchett, the historical and iconic face of the fragrance, and Sadie Sink, consecrated by King Giorgio as the brand's new beauty icon. Both modern symbols of freedom, leadership and sophisticated charm, like the fragrance Sì Eau De Parfum Intense. The film directed by New York director Amber Grace Johnson, through a symphony of Sì, translates femininity in all its nuances. The international project will be rolled out across all touchpoints and platforms with global media planning.