WORKS

MOMENXSIN

Laboratory

Client: Angelini

Date: 15/10/2017

Tag: COMMERCIALS, COSMETICS & PHARMA

THE EFFECIVENESS OF X FOR NASAL CONGESTION HEADACHES
Not all headaches are the same. Angelini reaffirms leadership of the Moment line in treating different types of headaches with the communication launch of the new Momenxsin which fights nasal congestion headaches.

The campaign repeats the format used for “Laboratory" with the well-known Presenter and the enormous crystal head. Thanks to the transparency of the crystal, we can see the nasal cavities inside the head with their typical X-shape, and they gradually turn red from the base to the forehead to show the inflammation and consequent pain.

The X of the nasal cavities and the X of the name Momenxsin come together to emphasise the problem and the effectiveness of the solution.
The Momenxsin tablet, which causes both headache and nasal congestion to disappear, arrives on the crystal head.
The film concludes with a great moment with an autumn flavour: a little girl with a cone of roasted chestnuts hugs her dad, he is delighted to smell their aroma.

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