WORKS

Amaro Montenegro is celebrating its 130th birthday with a new integrated communication campaign.

The historical brand, which has always featured timeless heroes as the stars of its campaigns, has now decided to celebrate this important anniversary by telling stories about everyday men and women involved in voluntary work on the front line using the hashtag #EROIVERI.
The everyday heroes use thirty action cameras to record their daily endeavours, be they big or small.
That’s how a project dedicated to stories with genuine taste from ten non profit Italian associations came to life. A new TV campaign and video trailer, which invite viewers to visit the site montenegro130.it, where they can use SHAREFUNDING to support their favourite association.
It is enough to just share the #130SECONDI web video and Amaro Montenegro will donate 130.000 euro divided among the ten associations, ensuring the most appreciated associations are best rewarded.

This campaign has a strong digital and social impact to highlight how up-to-date this great story is: “Amaro Montenegro. Da 130 anni, sapore vero”. (Amaro Montenegro. Genuine Taste for 130 years).