Red is the most representative colour of the Alfa Romeo brand. It is a colour that can light up your senses and ignite the strongest of emotions. In red there's passion, ardour, adrenaline but also seduction, charm and sensuality. In the ad really thrilling scenes are used to illustrate all the emotions generated by red: a flame as it burns up, red powder exploding in the air filling it up, a woman in a fabulous red dress suspended in a void and swaying gracefully. These scenes alternate with others where the red Alfa moves along the bends in a landscape. To lead the audience on a journey among the unique emotions that only Alfa Romeo and the colour red can convey.