WORKS

ALFA ROMEO MITO

Live Rock

Client: Alfa Romeo

Date: 16/06/2013

Tag: COMMERCIALS, AUTOMOTIVE

Don't just follow good advice; it's time to live rock! This is the philosophy of the new Alfa Romeo MiTo commercial whose star is a young girl, with a strong personality and free soul and her bizarre family who give her surprising advice, the total opposite of what you might expect. The spot, shot in May in Madrid, uses fresh, positive and ironic language, appealing to the 20-something target. The video clip cut of the film with intense images that make people smile, and a rock track that describes the world of the young who'd love to drive a car with that extra oomph that only the new Alfa Romeo MiTo has, thanks to its equipment and performance.

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