WORKS

ALFA ROMEO GIULIETTA

Riders

Client: Alfa Romeo

Date: 06/04/2014

Tag: COMMERCIALS, AUTOMOTIVE

Passion, dedication, attention to technology and maximum precision are the values shared by Alfa Romeo and Jorge Lorenzo, together in the new Giulietta Riders spot. The spot shows a series of images, day and night, in which the New Giulietta Riders perform on the streets of a big city until they reach a circuit where we catch a glimpse in the background of the 4 times world champion rider on his Yamaha YZR-M1. The visual parallel comes with a question, answered in the very last scene of the film, where Lorenzo decides to continue his lap along with the Giulietta Riders. Who said that emotion only travels on two wheels?