Just Drive

Client: Alfa Romeo

Date: 01/10/2013


Advanced technology, performance, efficiency, Italian style and lightness. These are all qualities of the new Alfa Romeo Giulietta. But above all the freedom to forget everything else and only think about driving. Summed up in "Giulietta just drive". Shot in Amsterdam, and produced by Akita with Lino Russel, the new Alfa Romeo spot stands out thanks to the fast-paced images and sounds. The Giulietta is in constant motion, night succeeds day, the lit up city streets alternate with a journey through a dark forest, while children running replace the sensuality of a glamorous woman. Everything is accompanied by sound design that blends with the rhythm of the warm off-screen voice of Mario Cordova, one of Italy's best-known dubbing artists.

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