WORKS

ALFA ROMEO

Feel the energy

Client: Alfa Romeo

Date: 21/05/2013

Tag: PRINT, AUTOMOTIVE, DIGITAL, SOCIAL & COMMUNITY

On the occasion of the Gruvillage Festival, Alfa Romeo launches a new visual to represent musical events sponsored by the brand. Since music has always played an essential role in Alfa Romeo communication, merging the famous three part symbol containing the logo with an electric guitar, the essential "rock" symbol seemed perfect.

Because for Alfa Romeo music isn't just a side-line: it's in the DNA.