Play is good

Client: Adisco

Date: 28/10/2013


We organise a charity evening at the Regio theatre in Turin every year on behalf of Adisco - Associazione Donatrici Italiane Sangue Cordone Ombelicale (The Italian association of Umbilical Cord blood donors) - which publicises the culture of donating to treat blood diseases. In previous years Italian comics, actors and singers have all taken part in the event (, and in 2013 we presented the 10th edition "Stasera Fiorello". A local campaign run to support the event. Thanks to the funds raised in recent years, the Day Hospital for Pediatric Oncohematoly was inaugurated in Regina Margherita hospital in May 2013. Funds raised this year are dedicated to the building of a new Hospice for rare diseases, also in the Regina Margherita hospital in Turin.

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