Deo Gamma

Client: Angelini

Date: 05/07/2015


Infasil is launching Infasil Donna, the innovative line of deodorants specially developed for a woman’s skin, which is thinner and with reduced collagen fibres. The protagonist of the ad is the word innovative as it turns into the Infasil logo against a bright background with the pink and blue hexagons, the graphic icons of the two products Infasil Donna rigenera and Infasil Donna puro, rotating with refined elegance. When the frame moves on to a beautiful woman we discover that Infasil Donna puro is ideal for sensitive skins since it is nickel tested, while Infasil Donna rigenera regenerates the protective barrier of the skin which has to cope with daily stress, as illustrated in the demo.

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