Who doesn’t remember Carmencita, Papalla and Pippo? These are some of the most famous characters created by Armando Testa, Italy’s most important graphic designer. Testa explored the most diverse language of visual communication, invented new ones and made enormously innovative contributions to television advertising. This book bring together many of Testa’s most important creations in a selection that documents his production from his earliest to his last works, including posters and sketches from the 1940s and 1950s, book and magazine illustrations and covers, and photographic advertisements from the 1960s and 1970s. It also documents the projects unhindered by the strict imperatives of advertising, such as the posters and logos he created during the1980s for institutions, social causes and cultural events.
Who doesn’t remember Carmencita, Papalla and Pippo? These are some of the most famous characters created by Armando Testa, Italy’s most important graphic designer. Testa explored the most diverse language of visual communication, invented new ones and made enormously innovative contributions to television advertising. This book bring together many of Testa’s most important creations in a selection that documents his production from his earliest to his last works, including posters and sketches from the 1940s and 1950s, book and magazine illustrations and covers, and photographic advertisements from the 1960s and 1970s. It also documents the projects unhindered by the strict imperatives of advertising, such as the posters and logos he created during the1980s for institutions, social causes and cultural events.
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