The exhibition on Armando Testa and advertising is the right opportunity to celebrate one of the main activities born in our town. The general public recalls colors, designs and slogans of Testa's advertising. Years of posters and TV commercials created for leading Italian brands. Armando Testa's works offer an historical outline of the advertising development in Italy, from the 50's up to our days. The agency, typically Italian and born in our Turin, directly experienced all the decisive events of modern communication. Besides some of Armando Testa's paintings the exhibition includes posters, ads, graphic designs and TV commercials. I believe Armando Testa unique style combined with the most advanced advertising techniques is going to capture the visitors’ attention. The public will not only appreciate Armando Testa's artistic language but will also have the chance of thinking about the involving power of modern advertising.
by Armando Testa
The exhibition on Armando Testa and advertising is the right opportunity to celebrate one of the main activities born in our town. The general public recalls colors, designs and slogans of Testa's advertising. Years of posters and TV commercials created for leading Italian brands. Armando Testa's works offer an historical outline of the advertising development in Italy, from the 50's up to our days. The agency, typically Italian and born in our Turin, directly experienced all the decisive events of modern communication. Besides some of Armando Testa's paintings the exhibition includes posters, ads, graphic designs and TV commercials. I believe Armando Testa unique style combined with the most advanced advertising techniques is going to capture the visitors’ attention. The public will not only appreciate Armando Testa's artistic language but will also have the chance of thinking about the involving power of modern advertising.
by Armando Testa
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