THE PAJAMAS NUN: CHARITY GOES VIRAL.
Armando Testa and Casa Santa Lucia 24 Onlus turned a commercial operation into a charity operation. Because sometimes a good idea can do good
This is where we dismantle and reassemble ideas, trying out new configurations, new media and new routes.
A creative workshop where our passion can overcome budget limitations to create “all wheel drive” videos, webseries and multi-platform formats.
THE PAJAMAS NUN: CHARITY GOES VIRAL.
Armando Testa and Casa Santa Lucia 24 Onlus turned a commercial operation into a charity operation. Because sometimes a good idea can do good
How can we show the strength of CUKI’s latest generation aluminium food trays? Simple… add wheels to them and make them take part in an extreme race like the Redbull Soap Box Race. A high visibility event organised with a minimum budget. That’s how the Pollocar powered by Cuki came to life. The only car where an oil change is done with extra virgin.
Taking advantage of the casting to choose the male co-star for Lines Intervallo spot, the Garage was able to involve the female audience in selecting their favourite face, by posting interviews with the three candidates online on Facebook….. mission accomplished. We found: THE RIGHT ONE!
The Garage took advantage in real time of the viral effect of the "First Kiss" video suggesting to Dreher to shoot a parody in 3 days with the Web Star "Michael Righini", which was posted online. The video worked as a teaser for the Lemon Dreher campaign and registered more than 400 thousand visits in one week.