With Yamaha Motor Europe and Armando Testa  adventure has no limits.  

Armando Testa creates the campaign for the new Yamaha Ténéré 700 World Raid

The new Yamaha Ténéré 700 World Raid is the perfect motorbike whatever the terrain  

Off-road instinct, it was designed for long distance adventures. Thanks to its dual fuel tanks and state-of-the-art technology riding this bike means infinite travels, always pushing ever further ahead. 

That where the concept for the new global launch campaign created by the Armando Testa agency came from, “Adventure has no limits”.

The result is a film that is a real slice of life. It’s one of those long unforgettable journeys  which leaves a lasting impression. 

The adventure of a motorcyclist traversing tarred roads, canyons, deserts, mountain hairpin bends, dirt roads and forests, creating  a unique journey that seems to have no end. 

It almost seems as if we are watching a docu-film, what we see is so real. This was a stylist choice  from Armando Testa to make the story of the motorbike created for authentic experiences seem even more real.

The passage from one landscape to another is fluid creating  continuity, at times triggered by one of the details of the  Ténéré, at other times by something in the context. 

The film has been on air since 21st October and planning includes digital and social channels.

CREDITS 

Client: Yamaha Motor Europe

Agency: Armando Testa Group

Executive creative direction: Nicola Cellemme and Georgia Ferraro

Creative team: Lorenzo Blangiardo, Maria Meioli 

Client Lead: Emanuele Cicogna Mozzoni

Account Team: Nicoletta Pittino, Manuel Amato

Production: TheWho

Director: Ot Busquets

Photographer: Francesc Montero