BioNike relaunches Defence Color Hydra Glow Foundation with InTesta.

BioNike’s new digital campaign is now on air. A celebration of authentic and contemporary beauty, it never compromises on performance or skincare. 

BioNike, a leading dermocosmetics brand, is communicating once again with a digital campaign dedicated to the new Defence Color Hydra Glow Foundation. Designed and created for sensitive and allergic skin types, the packaging and formula combining make-up and skincare have been revamped, to offer even higher performance without sacrificing maximum tolerability. 

The campaign was created by  INTESTA – Armando Testa Group,  and is based on the idea that your skin is your true source of beauty: its radiance is revealed when it is well moisturised releasing added brightness.   

In the ad the protagonist finds herself in an evocative setting, featuring a refined play of light which recalls the reflection of water, a direct metaphor for the moisture which brightens and enhances your complexion.  

In this setting the woman conveys all her radiance, highlighted by the new Defence Color Hydra Glow Foundation with moisturizing action. Thanks to the innovative Aqua-Lock Technology, the new formula guarantees 30% better hydration immediately  and helps maintain your skin visibility fresh and radiant, endowing it with  “New Light for your brightness” as the slogan proclaims. 

The subject comes to life against an iconic and timeless backdrop: the Palais Bulles,  home of designer Pierre Cardin, it was designed by Antti Lovag. This dramatic and evocative venue, featuring flowing lines and delicate colours, is perfect to enhance the creative concept and embody the visual idea of contemporary radiant constantly evolving  aesthetics.

The new creativity by  INTESTA – Armando Testa  Group sends out an invitation to give new brightness to  your own beauty with a cutting-edge product, which guarantees top performance while at the same time respecting your skin, even if it is super sensitive and you suffer from allergies, with no compromises.  

The campaign will run on social and digital channels in cuts of 20” and shorter formats, and as well as the video it will be supported by a range of visuals. 

Planning managed in house. 

CREDITS

Agency: InTesta – Armando Testa Group

Executive Creative Directors: Nicola Cellemme, Georgia Ferraro

Creative team: Carlotta Gilardi, Chiara Panattoni, Francesca Graziani

Client Director: Laura Alberti

Client Service: Claudia Bartorelli

Production Company: Albatros Film