Barilla chooses Armando Testa for their new Mulino Bianco communications

After consulting with a number of agencies, Barilla has entrusted the 

Armando Testa Group with managing communications  for Mulino Bianco, one of the most important  brands in Italy.  Its history has always epitomised and related the story of not only the evolution of a major brand, but also that of Italian society and culture.  

This collaboration also feels like something of a return: back in the early 1990s 

the Family at the Mill campaign by Armando Testa was created, followed by 

iconic campaigns such as Nature in the City, Fairy Tales, and others in following years. The relationship has also been consolidated over the years thanks to the work for Pan di Stelle, with campaigns also by Armando Testa.

 Marco Testa, President and CEO of the Group, said: “We are very happy and

very proud of this great opportunity, and we are grateful to everyone at Barilla for once again entrusting us with the management of such a prestigious brand.”

The new campaign is  the result of painstaking strategic and creative work, and the launch  is scheduled for this spring and will continue in the following months with an integrated communications plan.