Armando Testa with the Hera Group, together for a Heraviglioso future.

The new integrated campaign for the Hera Group created by Armando Testa is underway. 

The Hera Group is one of the main multi-utility companies in Italy, it operates in the environmental, energy and water sectors, serving more than 7.5 million citizens. The company is now launching a new integrated communication campaign created and developed by the Armando Testa agency.

The creative concept at the base of the campaign is: “The future with Hera? Heraviglioso”. Because with the multi-utility, every step towards a sustainable future becomes not only possible but also marvellous. Together we can provide circular solutions every day that respect the environment So that the everyday represents a concrete opportunity for change for everyone.  The beating heart of the campaign is the direct involvement of people: it’s the citizens themselves who exclaim “Heraviglioso”, making the brand even more memorable and building an emotional and authentic bond with everyone. A choral campaign, accompanied by the stirring notes of  “Meraviglioso” by Domenico Modugno.

As well as the corporate communication, the agency also created a commercial in cuts of  30” and 15” dedicated to the new commercial offer Hera Hybrid Luce e Gas,  (Hera Hybrid Electricity and  Gas), which combines fixed and variable prices and so that the whole family can agree, and to the notes of  Modugno, they exclaim happily: “Heraviglioso”.

The whole communication will be developed in an integrated way using main touchpoints – ATL, BTL, digital and social media – with a coordinated and consistent approach between corporate and commercial communication.

Credits

Client: Hera Group

Central Communications and External Relations Director  at  Hera Group: Giuseppe Gagliano

Corporate Relations, Events and Advertising Manager at Hera Group: Stefania Santacroce

Marketing Communications  Manager at Hera Comm: Serena Saltarelli

Agency: Armando Testa

Executive Creative Directors: Nicola Cellemme, Georgia Ferraro

Creative Supervisors: Lorenzo Blangiardo, Maria Meioli

Creative Team: Roberto Capodanno

Head of Strategy: Guglielmo Pezzino

Strategy Team: Arianna Nicoletti

Client Director: Emanuele Cicogna Mozzoni

Account Team: Biagio Carrella, Manuel Amato 

Production Company: Armando Testa Studios

Director: Marco Missano

Dop: Guido Mazzoni

Music: Operà Music 

Photography: Alessandra Matté